I’m Ana Steiu, and I build predictable growth systems with paid media.
I’m the founder of ASM Creatives, and I lead Meta & Google growth for e-commerce and lead-generation businesses that are done guessing.
Not “run some ads and hope.”
Real systems, data-driven decisions that create growth that holds.
I’ve managed $4M+ in ad spend, helped scale brands to $7M+ in revenue, and consistently produce 4–26x ROI across Meta and Google.
But what makes me good at this isn’t just the results.
It’s the way I think.
My background isn’t traditional, and that’s the point.
A Creative Performer & Mastermind From A Young Age
I’m an ex–opera singer and former influencer turned multi six-figure entrepreneur and paid media strategist.
On paper, that sounds like a weird pivot. But in reality, it explains everything.
Opera trained me to obsess over details, repetition, and performance under pressure.
Influencer life trained me to understand attention, psychology, and what makes people act.
Corporate leadership trained me to build strategy, lead teams, and make decisions with real accountability.
Paid media is where all of those skills collide, because at scale, ads aren’t a “platform skill.”
They’re a decision-making skill.
Where it started: pattern recognition + creative obsession
I grew up as the only child of Romanian immigrants, watching my parents come to Canada with almost nothing and build something real.
That (and being a Scorpio lol) taught me two things early:
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Resilience isn’t a personality trait, it’s a skill.
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And systems beat talent every time.
I didn’t speak English when I started school. I felt different. And when you grow up feeling different, you learn to observe.
That’s where my real advantage started: pattern recognition.
The same skill that helps you survive social dynamics as a kid becomes the skill that helps you spot:
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why one ad angle works and another dies
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why performance swings week to week
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what customers are actually responding to
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and what’s quietly bleeding budget
Then came the hard part, and the part that made me good.
I was bullied badly in middle school, and it pushed me into my first real breaking point.
I coped by throwing myself into performance: opera singing, competitions, musicals, piano. I learned what it means to keep showing up even when your nervous system is on fire.
That matters in ads more than people realize. Bear with me here lol!
Because most brands don’t lose money on Meta because they’re “bad at ads.”
They lose money because they react emotionally to volatility:
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panic pivots
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random creative swaps
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scaling too fast, then slamming the brakes
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chasing vanity metrics instead of signal quality
My job is to stay calm when the data gets loud — and make clean decisions anyway.
McGill, opera, and the moment I realized I wanted a different life
I graduated high school with a 94% average and was one of five women accepted into McGill’s Opera program.
I worked hard, fast. Finished my degree with a 3.9 GPA, the Opera McGill award, and I learned 5 languages.
And halfway through, I realized:
I didn’t want the life the “dream” required.
I wanted freedom. Remote work. Autonomy. A life that didn’t feel like I had to earn my peace.
That’s when the second part of my brain started waking up, the part that’s obsessed with business.
Corporate taught me leadership. Burnout taught me what most founders are really dealing with.
After school, I worked 4 jobs to survive, and eventually committed to climbing the corporate ladder.
I got promoted three times in three years — from Social Media Manager → Marketing Manager → Ads Specialist → Marketing Director.
From the outside, it looked perfect.
On the inside, I was burned out, anxious, and constantly on edge.
Slack notifications felt like threats. Work lived in my body. My nervous system never shut off.
And that’s when I realized something that now shapes everything I do with clients: Growth without stability is not success. It’s just expensive stress.
Most $100K+/month founders don’t need more tactics.
They need someone who can stabilize the channel that’s driving the company.
The leap: I quit with no plan, went $5k in debt and built the skillset that now drives results
I quit my “stable” corporate job with $5K in debt — no plan — and committed to becoming dangerous at paid growth.
I didn’t dabble.
I studied Meta and Google until I could explain:
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why some ads flop
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why others scale
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where the data lies
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where the bottleneck really is (creative, offer, funnel, or account structure)
That’s the part people miss: Ads don’t fail in Ads Manager.
They fail in the business system around it.
That’s why ASM Creatives doesn’t just “run ads.”
We lead paid media as a growth system, with clarity, creative direction, and decision-making that makes performance predictable.
Now I'm the expert. And this is what I'm known for.
Clients work with me because I bring:
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calm senior leadership (no panic pivots)
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clear testing frameworks (no guessing)
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creative direction that performs (not random content)
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honest interpretation of data (not dashboard theatre)
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and the ability to scale without the business feeling fragile
The outcome isn’t just higher ROAS.
It’s that paid media finally feels:
steady, intentional, and professionally led.
If you want your growth to feel like that — let’s talk.
